I get annoyed whenever there are some ads on the side of the web sites (probably I'm not the only one). Some of those ads even pop up in the middle of the page and you can't close it unless you click the 'x' button at the corner. However, sometimes those 'x's are so small that you sometimes end up visiting the website. I don't like those ads not only because I'm not interested in what they are trying to say but also because of the quality of those ads.
According to the textbook, there are many ways to support your ideas with evidence. You may support your idea, or ads in this case, with facts, definition, examples/testimonies, and statistics. I know it could be hard to attract people within a few seconds and the companies are only given small spaces to advertise themselves. However, the ads should not misrepresent intentionally to encourage people to misunderstand what the companies are advertising. Here is the example:
Did Good really pay you $150/Hour? I know it is a joke but there are some people who actually believe those advertisement and get hurt financially. Those internet-based ads have been misrepresenting their ads for a long time, and I think ads lost their credibilities and their voice. In this case, we could relate this to ethos. Those ads used to be valid but they gained bad reputation therefore those ads don't really appeal to our logic. Moreover, they sometimes use inappropriate photos of naked women to draw more attention from people.
My point is that their obnoxious behavior hurt not only themselves but the internet-bade ads market itself. More it gets bad reputation, more it will lose its credibility. It would be better if the government put some regulations on the internet-baded ads market so that it could benefit both sellers and buyers efficiently.
I agree completely. I always write them off as failing, but never attributed any reason as to why. The ads on the internet are completely obnoxious and lack any rhetorical base. Thanks for drawing attention to the reasoning.
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