Friday, February 24, 2012

The Power of Thirty Seconds



http://lahori-fun.blogspot.com/2010/06/funny-wallpapers.html

When I try to persuade people, I assert a lengthy argument to haze their minds. However, more I try to convince people with my logic, more they run away from my argument further. Probably, my logic may not be convincing but the major reason would be the fact that people don’t want to listen to other people for the most of time. For this reason, sometimes, a short, brief, and direct message can appeal more strongly to the audience than a 45-minute-lecture does and the commercials on TV and Internet prove the power of thirty minutes to attract people.



While I was trying to pick the best commercial for the my analysis project, I had a hard time to find the one that I like most, since the majority of the commercials were so powerful and impressive. I used to think of those commercials as just fun attractions until I learned how to analyze those ads in LA101H class. Briefly speaking, I have to say that those brilliant ads appeal not only to people’s ethos but also appeal to pathos, and logos in thirty seconds. In order to get people’s attention, some commercials illustrate some sexual contents, such as the car commercial that is provided below. Due to the limited time offered, we can’t blame on the companies that make those sexually expressed commercials.


Throughout the huge impact of the mass media, we are being exposed to the commercials and ads all the time and those commercials became a part of our life and culture. As we know, Super Bowl festival is not only about football but we also talk about which commercials were the greatest in that year.

These commercials are fun and give the important lesson for us. A short, but powerful message can be more efficient than a long, logical argument in many cases.

3 comments:

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  2. This post makes me recall FDR's advice on speaking:

    "Be sincere. Be brief. Be seated."

    Sometimes, we can say more in less.

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